On June 25, 2015 the new in-app customer support offering from Salesforce, announced today, includes an Amazon Mayday-like SOS button that instantly puts users in touch with agents for live, on-screen video help. The new cloud-based Service for Apps will also enable companies to provide customers with in-app knowledge bases, chat support, case monitoring and tap-to-call access to phone support.
While Salesforce SOS is available now, the other app tools are scheduled to roll out in private beta later this year. Salesforce said Service for Apps will let enterprises easily embed multi-channel customer service directly into their mobile apps and fills a gap in existing customer relationship management. While 88 percent of mobile users’ time is spent in apps, most organizations aren’t yet making mobile a part of the service experience, according to Salesforce.
Salesforce.com is an American cloud computing company headquartered in San Francisco,California. Though its revenue comes from a customer relationship management (CRM) product, Salesforce also capitalizes on commercial applications of social networking through acquisition. As of early 2016, it is one of the most highly valued American cloud computing companies with a market capitalization above $55 billion, although the company has never turned a GAAP profit in any fiscal year since its inception in 1999.
You can find more information about the Salesforce’s announcement on CRM Daily .