On Sept. 3, 2015 a few of the world’s top tech companies around the net joined forces to create ” The Alliance For Open Media”.Founded by industry heavyweights like Netflix, Google, and Mozilla, just to name a few, the alliance aims to use their collective knowledge and experience to design new media formats. Their first priority is to make a better video format that meets the demands of our binge-watch-obsessed culture.On top of making the next generation of video streaming, the alliance also plans to create binding specifications for media formats, content encryption, and adaptive streaming.Google virtually began the push for a more open internet with its introduction of WebM five years ago, a video format that essentially serves as a royalty-free alternative in HTML video tags. Now, with the help of Mozilla, Amazon, Netflix, Microsoft, Intel, and Cisco, the idea of a open web may become fully realized.
About The Alliance For Open Media
Launched in 2015, the Alliance for Open Media is a Joint Development Foundation project formed to define and develop media codecs, media formats, and related technologies to address marketplace demand for an open standard for video compression and delivery over the web.Among the Alliance’s goals is the creation of a new, high-quality open video codec that improves core media experiences for all.
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